In this episode of the Lead Counsel Podcast, we dive deep into the world of law firm entrepreneurship with Charley Mann, the dynamic founder of Law Firm Alchemy. Charley shares his unique insights on transforming solo and small law firms through marketing and leadership, drawing from his extensive experience and background in acting, copywriting, and coaching. Join us as Charley discusses the importance of identity shifts for law firm owners, the challenges of evolving from a lawyer to an entrepreneur, and the critical role of core values in business growth. Discover how to navigate the fear of change, implement effective marketing strategies, and build a high-profit law firm. Whether you’re a seasoned attorney or just starting your own practice, this episode is packed with actionable insights and inspiration to help you elevate your law firm to new heights.


In this episode, you will hear about: 

  • The role of identity shifts in entrepreneurial growth.
  • Strategies for effective marketing and operations in law firms.
  • The significance of core values and emotional authenticity in leadership.
  • How emotional intelligence and understanding team dynamics can enhance leadership and coaching effectiveness.
  • Address the common fear among law firm owners and entrepreneurs about what others will think as they make transformative change.


Resources from this episode: 

The New York Personal Injury & No-Fault Collections Law Firm, P.C.

The New York Personal Injury & No-Fault Collections Law Firm, P.C.’s LinkedIn Profile

Charley’s Instagram Profile

Charley’s LinkedIn Profile

The Law Firm Alchemy Website

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